{"id":168,"date":"2024-02-29T02:00:22","date_gmt":"2024-02-29T02:00:22","guid":{"rendered":"https:\/\/flostor-prototypes.leesonresearch.com\/?p=168"},"modified":"2024-02-29T02:33:59","modified_gmt":"2024-02-29T02:33:59","slug":"brochure-article-case-study-and-white-paper-whats-the-difference","status":"publish","type":"post","link":"https:\/\/flostor-prototypes.leesonresearch.com\/?p=168","title":{"rendered":"Brochure, Article, Case Study and White Paper: What&#8217;s the Difference?"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">Different types of resource\/educational content on Fortna.com<\/h3>\n\n\n\n<p>The different categories of content Fortna is leveraging:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brochure<\/li>\n\n\n\n<li>Article<\/li>\n\n\n\n<li>Case Study<\/li>\n\n\n\n<li>White Paper<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Brochure<\/h3>\n\n\n\n<p>Tends to be promotional, broad overview of specific issues and solutions for technologies that different sectors of industries might face. The format is usually visually rich with multiple panels, text, images and CTAs.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Article<\/h3>\n\n\n\n<p>Articles deal with specific topics in an objective way. Text is usually organized by headings and clickable outlines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Case Study<\/h3>\n\n\n\n<p>Case studies are proof of concept profiling solutions in place for specific clients. Such articles are used to establish authority.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">White Paper<\/h3>\n\n\n\n<p>White papers tend to be longer in length on a complex topic which are intended to educate as opposed to being a sales pitch. The purpose is mostly for building trust with a prospective client by establishing themselves as a reliable resource.<\/p>\n\n\n\n<p>Below is a screenshot of how Fortna uses categories which is linked from their &#8220;solutions&#8221; section of their <a href=\"https:\/\/fortna.com\" target=\"_blank\" rel=\"noreferrer noopener\">home page<\/a>.<\/p>\n\n\n\n<figure data-wp-context=\"{&quot;imageId&quot;:&quot;69eb787d2f739&quot;}\" data-wp-interactive=\"core\/image\" data-wp-key=\"69eb787d2f739\" class=\"wp-block-image size-large wp-lightbox-container\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"960\" data-wp-class--hide=\"state.isContentHidden\" data-wp-class--show=\"state.isContentVisible\" data-wp-init=\"callbacks.setButtonStyles\" data-wp-on--click=\"actions.showLightbox\" data-wp-on--load=\"callbacks.setButtonStyles\" data-wp-on-window--resize=\"callbacks.setButtonStyles\" src=\"http:\/\/flostor-prototypes.leesonresearch.com\/wp-content\/uploads\/2024\/02\/casestudies_brochure_article_differences-1024x960.jpg\" alt=\"Different kinds of content on Fortna's site.\" class=\"wp-image-169\" srcset=\"https:\/\/flostor-prototypes.leesonresearch.com\/wp-content\/uploads\/2024\/02\/casestudies_brochure_article_differences-1024x960.jpg 1024w, https:\/\/flostor-prototypes.leesonresearch.com\/wp-content\/uploads\/2024\/02\/casestudies_brochure_article_differences-300x281.jpg 300w, https:\/\/flostor-prototypes.leesonresearch.com\/wp-content\/uploads\/2024\/02\/casestudies_brochure_article_differences-768x720.jpg 768w, https:\/\/flostor-prototypes.leesonresearch.com\/wp-content\/uploads\/2024\/02\/casestudies_brochure_article_differences.jpg 1417w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><button\n\t\t\tclass=\"lightbox-trigger\"\n\t\t\ttype=\"button\"\n\t\t\taria-haspopup=\"dialog\"\n\t\t\taria-label=\"Enlarge\"\n\t\t\tdata-wp-init=\"callbacks.initTriggerButton\"\n\t\t\tdata-wp-on--click=\"actions.showLightbox\"\n\t\t\tdata-wp-style--right=\"state.imageButtonRight\"\n\t\t\tdata-wp-style--top=\"state.imageButtonTop\"\n\t\t>\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"12\" height=\"12\" fill=\"none\" viewBox=\"0 0 12 12\">\n\t\t\t\t<path fill=\"#fff\" d=\"M2 0a2 2 0 0 0-2 2v2h1.5V2a.5.5 0 0 1 .5-.5h2V0H2Zm2 10.5H2a.5.5 0 0 1-.5-.5V8H0v2a2 2 0 0 0 2 2h2v-1.5ZM8 12v-1.5h2a.5.5 0 0 0 .5-.5V8H12v2a2 2 0 0 1-2 2H8Zm2-12a2 2 0 0 1 2 2v2h-1.5V2a.5.5 0 0 0-.5-.5H8V0h2Z\" \/>\n\t\t\t<\/svg>\n\t\t<\/button><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.fortna.com\/insights-resources\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/www.fortna.com\/insights-resources\/<\/a><\/p>\n\n\n\n<p>Click on screenshot below to see an example of a Brochure style of content on Forta.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.fortna.com\/industries\/grocery\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"998\" src=\"http:\/\/flostor-prototypes.leesonresearch.com\/wp-content\/uploads\/2024\/02\/brochure_style_article-1024x998.jpg\" alt=\"Fortna's Brochure style article\" class=\"wp-image-172\" srcset=\"https:\/\/flostor-prototypes.leesonresearch.com\/wp-content\/uploads\/2024\/02\/brochure_style_article-1024x998.jpg 1024w, https:\/\/flostor-prototypes.leesonresearch.com\/wp-content\/uploads\/2024\/02\/brochure_style_article-300x292.jpg 300w, https:\/\/flostor-prototypes.leesonresearch.com\/wp-content\/uploads\/2024\/02\/brochure_style_article-768x748.jpg 768w, https:\/\/flostor-prototypes.leesonresearch.com\/wp-content\/uploads\/2024\/02\/brochure_style_article.jpg 1403w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Different types of resource\/educational content on Fortna.com The different categories of content Fortna is leveraging: Brochure Tends to be promotional, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":177,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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