Different types of resource/educational content on Fortna.com
The different categories of content Fortna is leveraging:
- Brochure
- Article
- Case Study
- White Paper
Brochure
Tends to be promotional, broad overview of specific issues and solutions for technologies that different sectors of industries might face. The format is usually visually rich with multiple panels, text, images and CTAs.
Article
Articles deal with specific topics in an objective way. Text is usually organized by headings and clickable outlines.
Case Study
Case studies are proof of concept profiling solutions in place for specific clients. Such articles are used to establish authority.
White Paper
White papers tend to be longer in length on a complex topic which are intended to educate as opposed to being a sales pitch. The purpose is mostly for building trust with a prospective client by establishing themselves as a reliable resource.
Below is a screenshot of how Fortna uses categories which is linked from their “solutions” section of their home page.
https://www.fortna.com/insights-resources/
Click on screenshot below to see an example of a Brochure style of content on Forta.
